Archive for May, 2014

Is Your Strategy Bringing You Success?

May 2014

Have you ever heard the quote by Napoleon Bonaparte “Never interrupt your enemy when he is making a mistake”?  Well it fits in your marketing also.

Not that your competition is the “enemy” but if they are not forming a plan for their media buying they are making a mistake.  So if you are taking this opportunity to do just the opposite of them you are ahead of the game!

Good strategy is important, whether you are in the courtroom, the mediation table, or designing a marketing plan.

Here at Market Masters-Legal we utilize a team of highly trained, experienced and skilled media buyers armed with the best research and technology that money can buy. This gives them a tremendous edge when negotiating rates and added value with television stations. They proudly achieve millions of dollars of savings for our licensees each year. This often more than offsets annual license fees for the creation, production and use of the TV campaigns.

An effective strategy for media buying is important if you are interested in growing your Firm. We understand your clients, and better yet, we know how to reach them.  And reaching them is what is going to grow your firm.

You should be demanding accountability from your marketing campaigns. You need to know what is working and what is not.

We are experts in this field and use our strong, experienced team to put together the best plan for you that works to reach the goals you have outlined.  We help you to be both successful and profitable.

The definition of Media Planning according to Entrepreneur magazine is: The process of establishing the exact media vehicles to be used for advertising.

Deciding what media vehicle to use to grow your firm can be confusing at times and even overwhelming.

That’s why it’s important to put together a media plan for your advertising campaign. The three components of a media plan should be:

1. Defining the problem. Do you know where business is coming from and where potential for more business lies? Do you know which markets offer the greatest opportunity?

2. Turning your marketing requirements into attainable media objectives. Do you want to reach more people or a select group? Television advertising could help you reach either group that you desire.

3. Determining a media solution based on media strategies. There are different schedules that work best depending on what media channel you are going with. Television advertising is most effective when run at certain times of the day or around certain programs, depending on what market you’re trying to reach.

When comparing cost and effectiveness of various media, consider this:

How many people do you want to reach?

How many homes do you want to expose your firm to through specific media scheduled over a certain time frame?

How often do you want to reach these people? It takes an average of three or more exposures to an advertising message before people take action.

Is your message making an impact?  If you are putting out a television ad and people aren’t responding, why is that?  Is it too obnoxious?  Too Boring?  Make sure that your message appeals to people’s emotions as well as being visually and audibly appealing.

Frequency is important because it takes a while to build up awareness and break through the consumer’s selection process. People screen everything now and discard those not of interest. Strategy and repetition are key to success in your media buying.

Contact Market Masters-Legal for a turn-key 6-month trial campaign today.

Are You Marketing Your Firm with Dignity?

Do you use what you know best in your ads?  What I mean by this, is do you give value to people, and touch them emotionally so they feel that you are the perfect fit to solve their problem?

You want to attract new clients, increase referrals, gain strong customer loyalty and step out as an expert in your field.  That is the key to growing your firm.

To do that in a dignified manner means no loud, obnoxious commercials.  It means a professional base that prospects get when they call in to your office each and every time.

You don’t want to spend your time selling people on you with a hard sell base.  You want them to get to know you and understand how you can help them. Avoid giving people a sales pitch and instead provide them with facts and advice that will show you are a respected authority in your field.

People will be drawn to your knowledge, skill, judgment and experience. They accept your information and advice – and then ask you for help in solving their legal problems.  This is when your efforts have paid off.  They have gotten to know you and the value you provide and they are ready to hire you to solve their most pressing problem.

One of your biggest marketing challenges you will find is identifying qualified prospects.  You need to be clear on who your target audience is and then make sure that your commercial is both dignified and memorable.  Memorable does not require you making a fool of yourself!

Potential clients learning about you will be:

(1) Skeptical and cautious

(2) Busy- which is why they often put their problem on the backburner until it becomes a priority

(3) Confused by all the choices they have and afraid of what they don’t understand

Television advertising is effective for reaching your target market because it covers a significant area.

The key to growth in your firm isn’t a clever slogan or fancy logo… it’s in not demeaning yourself to gain clientele. Both you and your prospects will have much more respect for the dignified you.

Market Masters-Legal has “The Most Powerful TV Ads in the Country” and we would like to showcase you to your audience.  We can show people clearly what you are all about in a way that favorably distinguishes you from anyone else in your market (and doesn’t require costumes, singing or anything else in that realm).

To set up a casual conversation now, contact us today.