How Much Is Too Much?

17
Apr 2014
By: Emma

I often get asked about the cost of advertising on television.  Most are surprised at the answer because rarely do they see the value and the return on investment when they are first contemplating it.

I find that often people put off doing something because they think it will be too pricey, hard, time consuming…and a list of other excuses.  Then when they do get around to looking into it they are often blown away with surprise that they were wrong.

There are a number of variables that must be considered about television advertising. The legal industry does not always enjoy the most favorable image among the general public. There is often a negative perception regarding legal marketing. This is due to some of the crazy, off the wall commercials that have been put together and put out in the public.  When done right, you CAN have a favorable image and gain cases that are the right fit for your firm.

Market Masters-Legal has the key to connecting with your target market via television commercials.  Through the use of high end production and national talent we create campaigns that are both memorable and dignified. You focus on your strengths while we focus on ours.

This doesn’t involve taking out a loan or remortgaging your house either.  We only take one lawyer in each field for the area. So for instance if you are a personal injury attorney, there will not be another one in your area that has these commercials.  Think about that for a minute.  A unique commercial stands apart from the rest. Don’t you want to be the firm that has that commercial?  The one that people respond to and reach out to?

Ready to see what we can do for you? Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your firm in the public eye prominently so you see results right away.  Remember, we only take on one specialty in each area so you want to contact us today before your competition does!

Are You Making These Mistakes?

3
Apr 2014
By: Emma

We have all seen the parodies and heard (or told) the jokes about bad lawyer ads on television. Many people thrive on making fun of the crazy billboard and TV ads that many lawyers not aware of how to market effectively seem to use.

The only way to get rid of these negative stereotypes is for lawyers to stop doing these outlandish ads.  That isn’t likely going to happen any time soon but if you are someone that finds these ads ridiculous and vows not to get caught up in them then you are reading the right blog.

So what’s the plan that you should be following?

Put yourself in the client’s shoes.  Would you want to hire an attorney that is screaming and smashing things and just acting totally ridiculous?  Of course not!  Who would want that image representing them in the courtroom.

Thirty or so years ago when legal advertising started coming around radio ads were still the thing that many people listened to, television ads were just coming out as the new hot trend and the yellow pages were the go to source for anyone hoping to get their legal info in front of people when they were flipping through looking for someone to represent them.

Since legal advertising was new there were really not any guidelines on how to do it effectively. Lawyers did their advertising using the trial and error method.  They figured out what worked and what didn’t and kept doing what worked.

The result? A chain of legal advertising that was similar to every other ad. When lawyers saw a competitor running a successful ad they felt the peer pressure to do the same. Unfortunately, instead of making it their own, most just blindly copied the ad and switched out information.

What resulted was a sea of confusion, especially to the client browsing The Yellow Pages. How can you tell one lawyer from another if all the ads are alike?

You need to stand out to your target market so they see why they need you. You want them to be confident that you understand their pain and have the solution.

Avoid the temptation to just do what everyone else is, or to keep doing what you’re doing that is bringing you mediocre results.

Market Masters-Legal has the skill and expertise to make sure that your commercials are dignified and effective.  We provide you with commercials that cut through the clutter.  We use powerful concepts and prominent actors that are both dynamic and compelling, two traits that you want for a successful TV ad.

We understand what makes consumers respond to law firm marketing because we have been putting our knowledge to work for years.

Don’t spend your hard earned money and the time you really don’t have trying to put together your own television ad.  Spend your time doing what you do best for your clients and let us take care of what we do best…bringing you more clients.

I invite you to contact us to try out our low cost trial period to experience the phenomenal power of our campaigns so you can make an educated decision on what is best for you. The old way or our way.

The Success is in Your Story

20
Mar 2014
By: Emma

For a long time I have heard stories of people’s success. They are amazing.  It is all in what they do, how they do it and the confidence they have as well as the support.

They grow their firms and keep them growing by knowing when to take a leap in a new direction.

It is often one piece of advice or a new idea that points these people in the direction they need to go to have successful results in their career.

Blogger & script writer Marvin Acuna shares this story about movie producer Brian Grazer:

“My whole career has been built on one piece of advice that came from two people: [MCA founder] Jules Stein and [former MCA Chairman] Lew Wasserman.

In 1975 I was a law clerk at Warner Bros. I’d spent about a year trying to get a meeting with these two men. Finally they let me in to see them.

They both said, separately:

‘In order for you to be in the entertainment business, you have to have leverage. Since you have none–no money, no pedigree, no valuable relationships–you must have creative leverage. That exists only in your mind. So you need to write–put what’s in your mind on paper. Then you’ll own a piece of paper. That’s leverage.’

With that advice, I wrote the story that became ‘Splash,’ which was a fantasy that I had about meeting a mermaid.

To this day, I feel that my real power is only that–ideas and the confidence to write them down.”

It is these pieces of advice, presentations that really hit you, conversations with someone that has had your challenges and risen above them that are the keys to success.

You just have to be open to hearing them and allowing them into your head.

I have clients that struggled to find some method to bring in larger cases on a regular, steady basis.  Once they started working with Market Masters Legal the results were dramatic.  The number and quality of the cases received over the telephone amazed them and was far beyond what they imagined they would have as a result.

Market Masters Legal is the piece of advice that you need to be open to.  We only take one law firm in each region for each specialty.  

Are you ready to try out a low cost, trial run to see how we can help you in your success story? Contact us at info@mmltv.net today.

True to You – Ensuring your Firm’s Mission & Vision are your Brand

6
Mar 2014
By: Emma

What are your firm’s core values? Do you have a mission statement? Is it displayed prominently for potential clients to see? Does everyone in your firm know what it is and understand it?

One way to look at your values is to think of them as behaviors or skills that are valued in your team.

Here are three ways to make sure your firm has a culture that matches its values:

1) Clearly establish values –Making those words a reality means making sure everyone knows those words. Having a clear, simple set of values that are accessible to the whole team is important.
2) Start at the top – Your firm’s leaders need to always be demonstrating the firm’s values. If the leaders (the partners and associates, as well as the key administrative staff) don’t abide by and practice the core beliefs and values of your firm, then it is highly likely that the rest of your team won’t either.
3) Firm policies must reflect values – How your firm hires, fires and promotes should all be based on these values.

It is often other industries that teach us the most about efficiency, effective leadership, and many other facets of running a successful law firm.

Here are a few models of companies that have high values:

Southwest Airlines – They are continuously listed among Fortune Magazine’s Best Companies to Work For and were one of the only airlines that remained profitable in a poor economy. They only hire people whose values match their own.

Google – One of Google’s core values is innovation. They allow employees to spend up to 20% of their work time on projects they feel would be beneficial to the company.

Johnson & Johnson – “We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services.”

Starbucks – Starbucks is known for being one of the most ethical companies in the world. Their values include third-world aid, community service and being green.

This is only a few of the companies that make their values a way of life. By developing your firm’s core values and making sure to implement them and lead by example you will benefit the lives of everyone affected by those you serve.

Are you ready to get your core values out to the world so people know what you stand for?  Let Market Masters Legal help you do that.  We would like to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens to your firm’s growth when you share your core value with the people that are looking for you.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.

Yellow Pages Making You See Red?

13
Feb 2014
By: Emma

We all know the Yellow Pages…but lately when people get the phone book delivered they stick it on a shelf “just in case the internet goes down or something” or they immediately throw it away. 

Yes, there are a few people out there that still use it but they are few and far between. 

What that means is that more law firms are struggling with the decision to end their subscription and find a new medium to advertise with or keep it.

In this day and age, people are finding what they need through television commercials and the internet.  You can access information through your smart phone and you literally have the world at your fingertips.

TV advertising and having an easily accessible online presence sends a message that your firm is successful and knows how to reach out to clientele in the quickest and most efficient way.

You want to stay front of mind with your prospects for when they need you and let’s face it…people aren’t reading the Yellow Pages on a regular basis looking for something they may need eventually.

Since 1995, Market Masters Legal has been creating memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use an unmatched collection of powerful actors and dominating campaigns that have helped create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals through the new mediums and not the old ones that you have to pull down and dust off.

Tips to Growing Your Practice

30
Jan 2014
By: Emma

There are many different ways to get yourself out there and they come at you from all directions.  Here are a few tips on how you can take control of growing your practice.

Are they familiar with you?

In order to build the relationship with prospective clients, you have to allow them the chance to get to know you.  Introduce yourself.  Let them know who you are through your marketing, website, photos, videos, and TV commercials.  Make sure that all of your marketing efforts have the same message and brand.  Make sure that your viewers are seeing your true nature and that you are also being true to yourself. 

How many people does it take to grow a practice?

It takes more than just you to market and develop your law firm. Look for the right team to help you and make sure that your brand is carried out in all of your marketing efforts. 

Make sure you got it right – Proofread Again!!!

It is imperative that you recheck your work multiple times. Correct grammar and spelling are critical.  You don’t want to lose a prospect before they even come in because of a silly error on your part that was glaringly obvious to the prospect. It could mean the difference in getting the client, or not.

Since 1995, Market Masters Legal has created memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use powerful actors and dominating campaigns to help create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

Is It Worth It For Your Firm To Have A Television Ad?

15
Jan 2014
By: Emma

Television commercials, when done right, can benefit your firm greatly.  TV advertising sends a message that your firm is successful, and knows what to do in the case your prospect has.  It builds an element of trust.  It shows that you are serious about what you do and not just some fly by night firm that will be gone shortly.

Advertising on TV hits your target market and shows your competition that you are established and plan on sticking around. You want to stay front of mind with your prospects for when they need you.

Here’s what one of our customers just like you, said recently:

“What Market Masters brought was something unique and different and instant notoriety for the firm.  We had tried to break in with other legal advertisers.  With them the results were poor.  Then we went with Market Masters and they just blew all of those other marketing specialists out of the water.  The creative is terrific but the media buying has just been phenomenal, so much better than what we had seen with other groups.  The other neat thing about the Market Masters program, is the vanity phone number.  You see other guys throwing out their phone numbers that are hard to remember, not the vanity phone numbers that Market Masters has.  Market Masters helped us cut through the clutter of talking head ads out there.  Anytime anyone from any other market calls me I tell them if you do not sign on to Market Masters, somebody else will and you’ll regret the day you didn’t move forward and sign on the dotted line with these guys.”

Now that says a lot not just about our company but also about the results that you can get!

Since 1995, Market Masters Legal has been creating memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use an unmatched collection of powerful actors and dominating campaigns that have helped create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

Anatomy of a Lost Sale

6
Jan 2014
By: Rick Heideman

I was driving home from work last week when I received a call from an unknown number.  Upon answering it I was greeted by a woman who introduced herself as representing the auto dealership where I have purchased several cars and get them regularly serviced.  She went on to tell me that there is a demand for cars like mine right now and a shortage of availability.  Combined with significant incentives on new vehicles for the next 10 days, there could be a terrific deal available to me.  Would I be interested in learning more?

Now, I had not at all been thinking about trading in my car at this time, but I thought that if the offer was advantageous and made sense, I would like to at least hear the details.  This involved setting up a 30 minute meeting at the dealership.  I agreed to do so and scheduled the appointment.  In the interim, I received 2 emails confirming the appointment along with a call of introduction from the salesperson I would be meeting with.

All going according to plan, right?  Lead generation.  Appointment.  Multiple confirmations.

Then it was time for the appointment itself.  I showed up at the scheduled time (ok, a few minutes late) and walked in.  The receptionist was not all that friendly in greeting me, but called out over the speakers for the salesperson to come to the front desk.  Some time went by.  No sign of the salesperson.  I approached the receptionist who said that maybe he was out on the lot and suggested I grab a complimentary coffee or bottle of water.  I’m not all that pleased at this point, but I did.  Still nothing.  After 20 minutes I figured it was time to bail.  Remember, this whole thing started with them approaching me a full week earlier.  I informed the receptionist that I was leaving and would need to reschedule.  That led her to go “out back” and return with someone who said that someone with a different name than whom I had the appointment with would be out shortly.  He asked what brought me in at this time.  Seriously?  I explained to him and he became very apologetic.  “Why don’t we appraise your car and you can look around the showroom while you wait”.  I told him that I did not have time for that, having already invested almost 30 minutes, and to have the original salesperson call me to reschedule.  But, I have now lost interest.

This scenario plays itself out all the time.  Advertising or marketing works.  Securing the appointment works.  Being late for and/or unprepared for the actual meeting does not.  If you spend the time and money to get prospects  to the door or on the phone, be certain that the system does not break down at that stage in the process or there is virtually no chance for a sale.

If you would like to talk about how we can help you ensure you’re getting the return on investment for your marketing, contact us at info@mmltv.net today.

How Much Thinking Goes Into Your Advertising?

18
Dec 2013
By: Emma

Have you ever really put a lot of thought into your advertising?  Do you know what you like and what you would want to see or do you just go with the recent trend and what you think works for other firms?

If not done right, your ad can become a comedy show…and that is NOT something you want to have happen when you are being serious and trying to increase your business.

Here are some tips to help you in your thought process:

Don’t violate legal ethics rules. Each state has different professional responsibility rules about attorney advertising so make sure you are aware of what they are for your firm.  You need to ensure that your ad contains all the appropriate disclosures and steers clear of unethical statements.

Don’t overuse legal clichés. Be creative and make your ad stand out with dignity and memorability.

Work with professionals. You don’t want to look terrible in high definition.  You want an ad that is going to stand out and make people remember you in a positive light.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.

Are You Putting Your Best Marketing Foot Forward?

11
Dec 2013
By: Emma

You don’t need expensive advertising to be effective in your marketing.  You need an effective marketing plan that is implemented in the best way for your firm.

Some ideas for putting your best marketing foot forward are:

  • Consider pitching your skills as an expert in your field to the press. For instance if there is a hot news story on a major will contest and you handle estate litigation, you might be the ideal person to explain it to a reporter and get your firm quoted in the local press publication. Send out an e-mail to the places that you choose indicating your willingness to consult and comment as necessary.
  •  Pitch yourself as a lunch-time speaker for an organization made up of members who are your target audience.
  •  Get a TV ad out there that will make an impact in both a memorable and dignified way.

Extensive marketing studies have shown that buyers of professional services make their decisions based on trust. Think about it. The average client most likely knows very little about you personally or professionally other than what they have heard about you, or read online. What they do know is that they trust you.  You have made an impact in their lives some way and the above suggestions are just a few ways that you can effectively make that impact.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.