People spend way more time watching television than they do in any other form of media. Hard to believe right? You would think with the amount of time people are on their phones and computers that TV would be near the end but it is not.
Consumers say TV is where they are the MOST likely to learn about products they want to buy and people they want to work with. They voted TV most influential by 78%, more than newspapers, radio, magazines and internet combined. TV also wins in the Most Authoritative, Most Persuasive, and Most Exciting categories, by a wide margin.
While people are engaging more screens nowadays, it’s often as an enhancement to their TV experience – looking up products or people they’ve seen on TV. TV is the place to be, if you want to capture the attention of your target market and get your law firm’s phone ringing with new prospects.
With TV advertising, your cost per viewer can be pennies on the dollar compared to online, especially if you’ve been buying high-ranking keywords to keep up with competitors.
Television advertising provides an exciting, auditory and visual experience that presents your law firm in a dynamic, persuasive way — and gets people contacting you that didn’t know to search for you prior to seeing your commercial during their favorite show.
In today’s economic climate, you can’t afford NOT to advertise on TV.
Advertising on TV tells your prospective clients that your law firm is legitimate, substantial, and stable. It says you are proud of your firm and want the world to know about it. TV advertisers gain positive notoriety in the communities they serve, and being seen on TV builds the community’s trust in you.
In this world of constant media messages, it has never been more important to separate your law firm from the rest of the pack.
Studies on learning and memory reveal that repetition with both sound and visual input is the best way to ensure that a concept is remembered. TV advertising consistently offers both full motion images and stereo sound, on the biggest screen in the household.
Market Masters-Legal knows how to put together TV ads for law firms that combine a compelling message with powerful audio and video in correlation with our prestigious actors such as William Shatner and Robert Vaughn.
Let Market Masters-Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!