With online videos going viral and it seeming like everyone is tweeting, pinning or posting you are probably wondering what advantages there are to still running television advertising rather than just going crazy on social media alone.
TV advertising still has enormous benefits if done in the correct way.
A huge part of the older generation still spends their time watching television for information as opposed to looking on social networks. The ones that are connected on social networks are for the most part there to connect with family and stay in touch.
Your younger generation is the one that will be tweeting about your firm and posting their thoughts so you definitely want to make a good impression and get them to remember you so that they help you spread the word through their own efforts on social media.
In order to reach all different generations you want to have a presence in both worlds so that you are getting in front of anyone who would be in your target market as well as getting in front of people that are going to think of you and refer you to others. When building your advertising plan, approaching it in a way that flows with the business model you have in place is what will deliver results. Because television stations keep detailed information about audience demographics, it’s possible to broadcast your commercials to the exact audience you’re looking to capture.
While online videos often attract attention, locally broadcast TV commercials still do a better job of bringing in paying customers. Virtually every home in America has a TV or 2 or 5…you get the picture. There seems to be one in almost every room in some homes. Your audience spends their time relaxing and watching their favorite shows and you want to be sure that you are taking that opportunity to get in front of them and make them remember you. Even advertising only with local affiliate stations, your firm has the potential to reach thousands of potential customers every time the advertisement plays.
Television engages sight and sound while displaying motion. The connection of information with multiple senses aids in both learning and recall. Think of how teachers often use audio/visual aids in the classroom to reinforce new information. You are doing the same thing with your television commercial! You are helping people to remember you. In the space of 30 seconds, an effective television spot delivers a brand image, informational content, emotional content and action content.
Market Masters-Legal is known to produce “The Most Powerful TV Ads in the Country” and we want to help your firm get out in front of your audience in a way that favorably distinguishes you from everyone else in your market. This in turn generates calls that turn into cases. The end result that any firm wants to have!