Archive for October, 2012

Are You Using the Old Standby’s “Forgettable and Regrettable?”

Oct 2012

I have found that as I view many ads on Television for Lawyers they are either bland or goofy.  They either rely heavily on visual gimmicks akin to used car dealers that are just cheesy in general or they use the dull “talking head” style of advertisement that makes you want to fall asleep in your easy chair.

As a Lawyer you don’t want people falling asleep, nor do you want them falling out of the chair with laughter because you dressed up in a chicken suit and used some lame comparison to how they don’t want to chicken out from taking the legal action they should.

Television advertising is effective when it is done consistently in a classy way.

You are entering the public’s household and you need to take that small time slot and grab their attention so that they remember you.  They may not need you now but they may someday soon so you want to make sure that you come across in a professional manner and one that they will keep top of mind.

Market Masters Legal has the skill and expertise to make sure that your commercial is neither forgettable nor regrettable.  We provide you with commercials that cut through the clutter everyone is used to seeing lately.  We use powerful concepts and prominent actors that are both dynamic and compelling, two traits that you want for a successful Television ad.

We understand what makes consumers respond to law firm marketing because we have been putting our knowledge to work for years now.

Don’t spend your hard earned money and the time you really don’t have trying to put together your own forgettable or regrettable television ad.  Spend your time doing what you do best for your clients and let us take care of what we do best…bringing you more clients.

I invite you to try us out through a low cost trial period to experience the phenomenal power of our campaigns so you can make an educated decision on what is best for you.  The old way or our way.

Do Your Advertising Dollars Equate Directly to Revenue?

Television advertising campaigns build relationships by creating an emotional bond with the viewer. 

This is the place where creativity meets accountability and brand meets results.

You want your advertising dollars to equate directly to revenue.  This is something that can be accomplished if you are utilizing the right assistance.

Television advertising provides you with a huge opportunity to connect with potential customers in a powerful way.  People work with the people that they know, like and trust and television advertising starts to create that bond.

Market Masters Legal wants to help you develop a campaign that both brands you and gets you a positive response while increasing your revenue.

The key to connecting with prospects is to understand and tap into the emotion that lies at the heart of the problem you’re offering to solve.  People don’t want to hear about you.  They want to hear about their problem (so they can relate) and what you can do to fix it.  Everyone is looking for a magic pill and you are providing them that magic pill in the form of the answer they have been seeking to make their problem go away.

We use high end production and national talent to make our commercials a success. Using high visibility and celebrity spokespeople produces huge increases in business, is not expensive, and works in any market. 

Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!


Rick Heideman