Archive for December, 2013

How Much Thinking Goes Into Your Advertising?

18
Dec 2013
By:

Have you ever really put a lot of thought into your advertising?  Do you know what you like and what you would want to see or do you just go with the recent trend and what you think works for other firms?

If not done right, your ad can become a comedy show…and that is NOT something you want to have happen when you are being serious and trying to increase your business.

Here are some tips to help you in your thought process:

Don’t violate legal ethics rules. Each state has different professional responsibility rules about attorney advertising so make sure you are aware of what they are for your firm.  You need to ensure that your ad contains all the appropriate disclosures and steers clear of unethical statements.

Don’t overuse legal clichés. Be creative and make your ad stand out with dignity and memorability.

Work with professionals. You don’t want to look terrible in high definition.  You want an ad that is going to stand out and make people remember you in a positive light.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.

Are You Putting Your Best Marketing Foot Forward?

11
Dec 2013
By:

You don’t need expensive advertising to be effective in your marketing.  You need an effective marketing plan that is implemented in the best way for your firm.

Some ideas for putting your best marketing foot forward are:

  • Consider pitching your skills as an expert in your field to the press. For instance if there is a hot news story on a major will contest and you handle estate litigation, you might be the ideal person to explain it to a reporter and get your firm quoted in the local press publication. Send out an e-mail to the places that you choose indicating your willingness to consult and comment as necessary.
  •  Pitch yourself as a lunch-time speaker for an organization made up of members who are your target audience.
  •  Get a TV ad out there that will make an impact in both a memorable and dignified way.

Extensive marketing studies have shown that buyers of professional services make their decisions based on trust. Think about it. The average client most likely knows very little about you personally or professionally other than what they have heard about you, or read online. What they do know is that they trust you.  You have made an impact in their lives some way and the above suggestions are just a few ways that you can effectively make that impact.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.