Archive for December 18th, 2013

How Much Thinking Goes Into Your Advertising?

Dec 2013

Have you ever really put a lot of thought into your advertising?  Do you know what you like and what you would want to see or do you just go with the recent trend and what you think works for other firms?

If not done right, your ad can become a comedy show…and that is NOT something you want to have happen when you are being serious and trying to increase your business.

Here are some tips to help you in your thought process:

Don’t violate legal ethics rules. Each state has different professional responsibility rules about attorney advertising so make sure you are aware of what they are for your firm.  You need to ensure that your ad contains all the appropriate disclosures and steers clear of unethical statements.

Don’t overuse legal clichés. Be creative and make your ad stand out with dignity and memorability.

Work with professionals. You don’t want to look terrible in high definition.  You want an ad that is going to stand out and make people remember you in a positive light.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.