Archive for November, 2012

Do You Know the Difference Between “Feel Deals” vs. “Real Deals”?

Nov 2012

Many personal injury attorneys fancy themselves as excellent negotiators.  After all, they do it all the time in dealing with insurance companies on behalf of their clients.  They are experts in this arena.  It is not uncommon for them to believe that they can operate with the same effectiveness when buying their own advertising. 

Here’s how it goes.  They call up the station rep, work them over, push hard for lower prices, and when they feel like they have received a good deal they take it.

This is a “Feel Deal” because they are taking the deal based on how good they “feel” with the price.  Problem is; how do they know for sure that they got the best deal?  Maybe the attorney down the road got a better deal because he pushed harder.   The fact is they don’t ever know because they don’t have the right tools.

One of the many valuable things we do at Market Masters Legal is utilize our media buying prowess.  Our buyers are well trained, experienced and armed with expensive and extensive research and technology far beyond what one would typically have on a local level.  This combined with strong negotiation skills and rigorously holding stations accountable for performance, extends the effectiveness and efficiency of our licensees advertising dollars exponentially. 

In other words, our buys are not “Feel Deals” they are “Real Deals”.

Our licensees include firms that were major TV advertisers before switching their campaigns to one of ours.  They were skeptical that we could do any better with their rates than they had done themselves over the years, but as they became clients, those same attorneys became believers.  They saw firsthand what Market Masters Legal was able to do for them.   

We would like to help you see the same results.  Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your advertising dollars decreased while you get to experience the power of our campaigns and your firm’s clientele increases dramatically.

Are You A Prominent Presence in the Public Eye?

Lawyers need to make sure that they are in the public eye in a positive and memorable way.  That is how they get more clients.

There has to be a certain amount of the budget that goes to advertising.  Without advertising you are not going to keep the funnel full of people and without people you have no cases.  Without cases…well you know that answer.

Advertising needs to be consistent, brand you, and get your information prominently in front of the public.  Television advertising is a valuable tool that is both efficient and persuasive if done correctly.

You want your advertising to be highly effective to yield great results for your firm.

Television advertising provides you with a wide reach to your target audience so you can plant the seed about your services in their minds.  These ads make your audience think and often if they don’t need your services they are writing down your information anyway because they know someone else that does.

It provides you with the opportunity to connect with potential customers in a dynamic and unforgettable way.  You are not invading their home but rather leading them to you when the time is right.

Market Masters Legal has the key to connecting with prospects.  We know how to tap into their emotions and show them how you can help them solve the problem that is keeping them up at night.

Through the use of high end production and national talent we know that your commercial will be a success.

Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your firm in the public eye prominently so you see results right away.