Do You Know the Difference Between “Feel Deals” vs. “Real Deals”?

Nov 2012

Many personal injury attorneys fancy themselves as excellent negotiators.  After all, they do it all the time in dealing with insurance companies on behalf of their clients.  They are experts in this arena.  It is not uncommon for them to believe that they can operate with the same effectiveness when buying their own advertising. 

Here’s how it goes.  They call up the station rep, work them over, push hard for lower prices, and when they feel like they have received a good deal they take it.

This is a “Feel Deal” because they are taking the deal based on how good they “feel” with the price.  Problem is; how do they know for sure that they got the best deal?  Maybe the attorney down the road got a better deal because he pushed harder.   The fact is they don’t ever know because they don’t have the right tools.

One of the many valuable things we do at Market Masters Legal is utilize our media buying prowess.  Our buyers are well trained, experienced and armed with expensive and extensive research and technology far beyond what one would typically have on a local level.  This combined with strong negotiation skills and rigorously holding stations accountable for performance, extends the effectiveness and efficiency of our licensees advertising dollars exponentially. 

In other words, our buys are not “Feel Deals” they are “Real Deals”.

Our licensees include firms that were major TV advertisers before switching their campaigns to one of ours.  They were skeptical that we could do any better with their rates than they had done themselves over the years, but as they became clients, those same attorneys became believers.  They saw firsthand what Market Masters Legal was able to do for them.   

We would like to help you see the same results.  Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your advertising dollars decreased while you get to experience the power of our campaigns and your firm’s clientele increases dramatically.

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