Archive for November, 2011


It happens every year at this time like clockwork.  Well, a couple of things do.  There is the OMG feeling that it can’t be that Thanksgiving is actually upon us already, and there is the phone call from Max and Doug (names changed).

The reason for the call is always the same.  “Rick, we have had another excellent year for case fees.  That’s the good news.  The bad news is that we are staring down the barrel at some serious taxes as a result.  Is there anything we should consider adding to our marketing that will help us get even more cases next year (that we can order and be invoiced for before the end of the year)?.  We would rather reinvest what we can instead of just giving it to Uncle Sam.”

You know what?  That is a GREAT question.  One that I put out there to you to ask yourself whether or not you want to ask it yourself.  For Max and Doug, they don’t let a year end without exploring this question with me.  I invite all or our licensees to do the same thing.  Just let me know IF you would like to discuss and we can set up a time to do so, or send me an email if you prefer to handle the exchange that way.

Happy Thanksgiving to you and yours, and thank you for everything in 2011.

That’s the Spirit

Coming up with a Halloween-appropriate post for a legal advertising blog isn’t very easy.  Actually, I wasn’t planning on writing one.  But sometimes, things just fall into your lap.

I had a little trouble getting to sleep the other night and flicked on the radio thinking it might help.  The station was broadcasting an enormously popular program called Coast to Coast AM.  The host was introducing his next guest as The Psychic Lawyer.  Needless to say, that caught my attention.  The Psychic Lawyer is Mark Anthony, a licensed attorney, who also happens to be a medium specializing in communicating with the dearly departed.  Imagine adding that to your TV commercials or website navigation bar.  “Auto Accidents”.  “Social Security”. “ Workers Compensation”.  “Communications with Spirits”. And it sure would make for an interesting victimonial.  Guess we would have to modify our slogan a bit too.  “Tell Them They Meant Business”.

If you are a psychic lawyer, even you need great TV campaigns and websites like those from Market Masters-Legal.    Of course, you already knew that.

Happy Halloween.