Archive for the ‘PI Law practice’ Category

Faces Of Fear?

At the health club I belong to there are banks of TV’s suspended from the ceiling for viewing while sweating away on every different type of cardio machine known to man. I often use my lunch break to exercise and it is not uncommon to see TV ads for lawyers appear on one or more of the screens at any given time. Nothing remarkable about that. This past week, though, something caught my attention and got me thinking. It was an ad, cleverly disguised as a public service announcement, with a clear negative message targeting your profession.

The “ad” shows an indoor basketball court with a bunch of kids shooting baskets and a young woman on camera narrating. She talks about how she used to work with children in a facility just like this until it was sued and forced to close. While she is talking, the youngsters disappear from the screen one by one. Her message, “stop frivolous lawsuits”. Of course, no details of the case were presented, only a plea to visit .

Who is backing this? A very credible sounding organization known as The U.S. Chamber of Commerce’s Institute for Legal Reform (which has its own website ) .  Who is really backing it? No way of knowing for certain, but it is not hard to speculate. That is less important than the fact that this concerted and organized effort is out there feeding the fears of the uninformed in an effort to manipulate their support to not do business with you. What can you do about it? Keep your strong positive empowering TV commercials on and pervasive. Discuss with your local, state and national Bar associations, especially the American Association of Justice to develop strategies to counter these messages. Don’t wait. This is not going away anytime soon.

The Maine Ingredient for Success?

The Law Offices of Joe Bornstein

Paige, Jim and I had the pleasure of making the 3- plus hour drive north to Portland, ME last week during the peak of foliage season (can’t say we didn’t factor that in to the timing) to visit with one of our longest tenured licensees, Joe Bornstein.  He welcomed us with open arms (literally….a big hug for each of us).  I have long marveled at the genuine caring Joe exudes to his clients, staff and anyone he works with.  His many loyal employees reflect that concern for others in what they do as well.

Joe often talks about how different he feels that “Mainers” are from just about anyone, something that he believes needs to be addressed in all of his extensive marketing.  While that may be true, positive response to being taken care of promptly, fairly, compassionately and respectfully is universal.  What Joe has worked so hard to instill into his practice will work anywhere.

Market Masters-Legal commercials predispose consumers to liking you.  Having their positive feelings reinforced starting with their first contact with the firm, and continuing with their subsequent experiences thereafter, is something that our licenses benefit from every day.  Most are very good at doing this.  I will talk about them in future posts too.  This one was a chance to acknowledge Joe Bornstein for a job very well done.