Archive for January, 2013

Are You Missing Any of the Secret Sauce to Success?

Jan 2013

To be successful you need to do a few things.  I call these the Secret Sauce Ingredients to Success.

You need to deal with people:

  • Promptly
  • Fairly
  • Compassionately
  • Respectfully

Are you missing any of these? 

Let me expand a bit.  When you are prompt for meetings you are showing that your client’s time is important to you.

When you are fair with people they know that they can trust you.

Compassion goes a long way and everyone likes to know they are understood and that you truly care about their outcome.

Respect…that doesn’t even need an explanation!  You want respect and so does everyone else.

These are also features that you can show in your advertising.  Creative ideas will show the four ingredients of success and here at Market Masters Legal, we would love to help with that.

We know advertising and can put together an outstanding ad for you that will exude those ingredients and get your phone ringing with new prospects.  If you would like to talk about how we can do this just contact us.

Are You Running Your Firm Like an Episode of Cheers?

Jan 2013

You may or may not remember the old TV show “Cheers”.  In each episode the people that walked in the bar were greeted by first name.  The theme song even said “where everybody knows your name”.

Are you running your firms advertising that way?  By that I mean, are you assuming that everyone knows your name so you don’t have to put as much effort into advertising?

If you are doing that, you are going to eventually run out of clients.  NOT everyone knows who you are and there are always new people that you can get in front of.

The majority of people need to be reminded constantly of existing brands; look at Aflac, Progressive, Allstate and Geico – they advertise constantly.

Furthermore, I have heard that there is at least a 20% turnover in population per city/market each year.  That 20% will not know you from your past advertising.  They will only know you if you are in front of them. Maybe there is someone new in town, or someone that now needs the service you provide.  If you are not in front of them they are going to go to your competition who IS.

There may be a lot of people that know your name because you have been around a while but not everyone does.  You need to stay active and aggressive in your marketing by using creative and proven strategies that have the numbers behind them and work.

If you would like to talk about how we can help you to ensure that everyone knows your name, contact us at Market Masters-Legal.

Do You Have A Brand or Are You Flying in the Night?

Brands are important in business. Any business.

I’m sure you are familiar with the brands for Coke, Nike, Disney.  The question is…are people familiar with your brand?

I know you are a law firm and that people call you when they need you but how are you staying top of mind when that need comes around?

Many law firms maybe have a cute slogan but it is far from enough to get the job done in this day and age.

Prospective clients are looking for social proof that you really are the best.  Anyone can say they know what they are doing but people want to know if you REALLY know.

They want to make sure they get every penny’s worth from you and that their end result is worth it.  A cute slogan alone isn’t going to get you there.

Market Masters Legal via “The Most Powerful TV Ads in the Country” brands your firm in a way that favorably distinguishes you from everyone else and anyone else in your market. This in turn generates calls that turn into cases.  That brand is successfully integrated into “The Most Powerful Websites in the Country” so that clicks turn into cases too.

You need to brand yourself powerfully and integrate it into all you do.  We can help with that.

By using powerful concepts and prominent actors that are both dynamic and compelling, Market Masters Legal ensures your TV ad is branding you so you are in return gaining the best clients.

If you are interested in branding yourself  the right way right now, try out our low cost trial period to experience the phenomenal power of our campaigns.