Archive for October, 2014

Television Advertising to Make an Impact

Oct 2014

There are so many different ways to advertise your law firm in this day and age.  You can go with social media, radio, print, etc. but the one that remains at the top of the game is television.

By spending a little time getting clear on who your target audience is, you can adapt your advertising to reach that audience in the best way with the most exposure.

You do need to take into consideration the effectiveness of your commercial.  It can be highly effective if it is both dignified and memorable, and has high production quality and a great viewing time.

With a television ad you have a captive audience.  The average American spends a minimum of four hours a day watching television. This provides you with a wide range of time during which to reach viewers with your commercial.

You want your commercial to draw the viewer in and let them see that you truly care about the outcome they will get from the problem they need solved. Sight and sound influence the way people view you and your firm.

Now along with those television ads you can also have online advertising going on which is going to increase your reach.  So many people are online nowadays that by reaching them there as well you have hit the top two places people spend their down time at.

Advertising on TV offers a number of benefits to your firm including incorporating sound, images and movement to make your firm come alive in the eyes of the viewer.

Ads that capture the attention of the audience can start conversations that effectively reaffirm your message.

Despite the large audience reach of television, it’s important to note that the ability to target market segments has grown significantly over the years.  Even network TV offers a wide range of programming options where ads are most likely to be viewed by specific target audience segments. With cable television advertising, advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific zip-code areas for broadcasting the ads.

Not just anyone can practice law. In the same manner, not everyone knows how to buy media. When you want to purchase spots for your firm’s TV commercials and you want your message to stand out in a good way, you need to turn to the experts at Market Masters-Legal for help.

It’s not enough to simply produce a television commercial advertising your law firm. You need to be memorable, dignified, have a good message, include a call to action, and connect to your viewers. Additionally, lawyer television commercials need to be aired in just the right way—right station, right time, right audience—to reach your perfect client.

Market Masters-Legal knows how to put together television ads for law firms that combine a compelling message with powerful audio and video in correlation with our prestigious actors such as William Shatner and Robert Vaughn.

Let us implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

Did You See the Latest Tweet About Your Firm?

With online videos going viral and it seeming like everyone is tweeting, pinning or posting you are probably wondering what advantages there are to still running television advertising rather than just going crazy on social media alone.

TV advertising still has enormous benefits if done in the correct way.

A huge part of the older generation still spends their time watching television for information as opposed to looking on social networks.  The ones that are connected on social networks are for the most part there to connect with family and stay in touch.

Your younger generation is the one that will be tweeting about your firm and posting their thoughts so you definitely want to make a good impression and get them to remember you so that they help you spread the word through their own efforts on social media.

In order to reach all different generations you want to have a presence in both worlds so that you are getting in front of anyone who would be in your target market as well as getting in front of people that are going to think of you and refer you to others. When building your advertising plan, approaching it in a way that flows with the business model you have in place is what will deliver results. Because television stations keep detailed information about audience demographics, it’s possible to broadcast your commercials to the exact audience you’re looking to capture.

While online videos often attract attention, locally broadcast TV commercials still do a better job of bringing in paying customers. Virtually every home in America has a TV or 2 or 5…you get the picture.  There seems to be one in almost every room in some homes.  Your audience spends their time relaxing and watching their favorite shows and you want to be sure that you are taking that opportunity to get in front of them and make them remember you. Even advertising only with local affiliate stations, your firm has the potential to reach thousands of potential customers every time the advertisement plays.

Television engages sight and sound while displaying motion. The connection of information with multiple senses aids in both learning and recall. Think of how teachers often use audio/visual aids in the classroom to reinforce new information. You are doing the same thing with your television commercial!  You are helping people to remember you. In the space of 30 seconds, an effective television spot delivers a brand image, informational content, emotional content and action content.

Market Masters-Legal is known to produce “The Most Powerful TV Ads in the Country” and we want to help your firm get out in front of your audience in a way that favorably distinguishes you from everyone else in your market. This in turn generates calls that turn into cases. The end result that any firm wants to have!

Market Masters-Legal has a way for you to set up a low cost trial period to experience the phenomenal power of our TV ad campaigns without a long term commitment.  Just contact us to find out more!