Archive for August, 2013

Ever Attend A Class Where the Teacher Wasn’t Confident?

Aug 2013

Since it’s the start of the school year again, it brought to mind the topic of confidence in the classroom.

Ever go into a class you were taking and the teacher seemed less than confident?  Not sure of the material, not sure of the answers to the questions the students asked…almost like they would rather be sitting at your desk instead of standing in front of the room?

It doesn’t feel so great in that setting does it?  Makes you want to run out of the class and search down a new class that will expand your knowledge and make you feel good about taking it.

Now think about your legal marketing.  Are you projecting that same lack of confidence to your audience?  Do you seem like you would rather be sitting on the other side of the desk then the one you are on?

One way to remedy that marketing snafu is to ensure that your ads are coming across in a way that truly lets your expertise shine as well as your compassion for your audience.  It should also show that you are ready to go full force, 100% in the direction of justice for your client.

Here at Market Masters Legal, we have been using the highest production values along with relationships with talent that have been developed over the years. Our results are universally gratifying, ranging from immediate increases of market share to complete dominance of your local market with a much more efficient use of your TV dollar.

By using high visibility and celebrity spokespeople we are able to produce huge increases in business for the firms that work with us. The expense is not great and what we do works in any legal market. 

Don’t wait to contact us until after your competitor is using the campaign.  At that point it may be too late.  Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

What is the Appeal of Television Advertising?

Aug 2013

Television commercials are a powerful medium of advertising.  One of the reasons for this is that the underlying technology is so flexible.

Unlike print or radio ads, TV commercials allow you to use both video and audio to communicate your message. Not only can more information be transmitted to the viewer, but video and audio can reinforce each other and increase the impact of both.

Think of some of the recent television commercials you’ve seen, and then imagine them with video but no audio, or with audio but no video. By appealing to two senses instead of one, TV commercials have the potential to be a much more impactful experience for the viewer.

Market Masters Legal knows how to put together television ads for law firms that combine a compelling message with powerful audio and video in correlation with our prestigious actors such as William Shatner and Robert Vaughn.

TV has mass appeal. People watch TV for a variety of reasons such as to gain access to the latest news or for entertainment. TV reaches a large variety of individuals with different backgrounds which makes it cost efficient for advertisers to reach a mass audience.

Some TV viewers might leave the room during commercials, but many will stay because they do not want to miss the beginning of their show when it returns from commercial. This generates a captive audience for TV advertising.

Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

Have You Been Watching the Advertising Trends?

Have you been paying attention to your marketing dollars and where you are getting the most traffic from?

In addition to the increase in traffic you get from being on television, the online advertising market has proven to have continuous, significant growth each year.

Firms set aside a portion of their marketing budgets for online advertising for three main reasons:

  1. Easy to track campaign performance
  2. Easy to create customized ad campaigns for specific audiences
  3. Easy to make changes to online campaigns

Global industry analysts estimate the world online advertising market will reach almost $73 billion by 2015 with market growth fueled by the widespread growth of the internet across established and developed markets.

You can tie in your Television advertising with online advertising and make an even greater impact in your firms ROI.

Market Masters Legal follows the advertising trends and we know that your television campaign tied in with an internet presence can jump start a growth spurt for your firm.

We know advertising and can put together an outstanding television ad using our professional actors and then complement it with an online ad for you that will help you join the ranks of the internet growth in your industry. 

If you would like to talk about how we can do this just send us an email to