Archive for April, 2015

Nothing Sells Like Celebrity

Apr 2015

In recent years, corporate brands have turned increasingly to Hollywood celebrities to sell their products. Stars appear in 15 – 20 percent of all ads every year, says Millward Brown, a marketing research agency.

The right celebrity touch can add huge value to brand.  According to Ad Age, research of the impact of celebrities shows that sales for some brands have jumped 20 percent or more. Some companies reported stock increases of .25% or more on the day the deal was sealed and announced.

“Famous people have always made excellent salesmen,” affirms  “Presenting a familiar face is one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved actor or a heroic sports figure endorses a product, that product gains immediate credibility.”

A celebrity’s involvement can range from the celeb using the product personally and enjoying it, to embracing the image of the brand, thus relying on the celebrity’s reputation to market the product or service. And according to the New York Times, the reason for engaging celebrities is simple: “Celebrity sells.”

Market Masters–Legal is known for engaging trusted celebrities in our highly effective television advertising campaigns for law firms.  Get in on the conversation with “The Most Powerful TV Ads in The Country.” Leverage the star power of William Shatner or TV’s Judge Joe Brown and drive quality calls directly to your firm. Our unique campaign positions you as the authority on injury cases in your market.  Availability is limited to only one firm in your area, so call now or risk missing out on the conversation.

Even in a digital age, television continues as the most powerful medium to reach potential clients living in your local community. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results.  Spend your time on your clients, while we keep your phone ringing.

We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period.  It’s a small risk, well worth taking.

Tap Into The Single Biggest Source of New Cases

More people and businesses than ever before are going digital. Websites, social media, blogs, you name it — people are cruising the internet and stopping by via mobile phones, tablets, laptops and desk tops.  The internet is the rave; digital has rewritten the way many things are done.  But one thing has not changed in 30 years: TV remains the gold standard for marketing.

Recruitment ADvisor, an expert on digital media and online space, reports: “A study by Adobe on online advertising found that 30% of consumers in the US perceive online advertising as less effective than offline advertising. Factors that keep television advertising dominant include the amazing reach TV ads have, its continued value to advertisers, and the predictability of the television audiences by channel.”

The undeniable dominance of television advertising is reaffirmed by a January 2015 article on   “Web and mobile continue to be the platforms that get all the buzz,” Tech Crunch states, “but when it comes to advertising dollars, traditional media continues to rule the roost.  Strategy Analytics has published its latest figures for advertising spend in the U.S., and in an overall pot that it estimates at nearly $187 billion, digital will account for just under 30% of that — 28%, or $52.8 billion, to be exact, putting it nearly $30 billion behind TV ad spending…”

Because of its growth, in other words, and the omnipresent advance of technology, digital gets a lot of media attention.  However, notwithstanding that attention, Tech Crunch adds, “TV, meanwhile, will account for the single biggest share of ad spend in 2015, with 42% of spend, or nearly $79 billion. That is down -0.6% on 2014. Print, in third place for ad spend after digital, will account for 15%, or $28 billion, of ad spend. Paper-based ads will be the only category to decline this year, write the analysts. It’s also down 1.8% on 2014.”

Market Masters–Legal understands that television is the most powerful and important media in advertising, and embraces it for legal professionals who want to tap its energy.  Not only are we experienced and savvy on how television works, we ice the cake bringing popular, trusted celebrities to table – many from beloved television series – by integrating them into the attorney’s marketing strategy.  Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are only several of the many popular, influential spokesmen and spokeswomen that we make available to our clients.

Americans love television, and they love knowing about professionals located in their community whom they can trust and get to know.  We harness that trust for our clients via compelling, professional television advertising campaigns that both build your brand as a professional attorney or firm, and produce demonstrable results.

Spend your time on your clients, while we keep your phone ringing and email inbox dinging.  We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period.  It’s a small risk, well worth taking.