Archive for May, 2015

TV Ads Can Now Be Targeted More Effectively Than Ever

May 2015

Targeted TV advertising has long been the holy grail of marketing. By identifying television shows that your target audience enjoys to watch, you can place your ads before, during and after those shows, thus ensuring exposure to the right people at the right time.

According to the American Target Network (ATN), “Television, like no other media, allows you to put an attention-grabbing audio-visual message in front of a mass audience, while also allowing you to target specific markets and demographics that are most important to your business.”

One of the most effective tools is called “spot TV advertising.”  “Spot TV advertising enables you to run a precise TV advertising campaign, known as a ‘spot,’ to a select market, network, or geographic area,” explains ATN.  Let’s say you want to reach car enthusiasts in Clark County.  With spot advertising, you can run your TV ad to the greater Vegas area concurrently with “Counting Cars,” the popular automotive reality show starring Vegas celeb Danny Koker, aka The Count, who has also made many appearances on “Pawn Stars,” another popular Vegas-based reality show.

“For most brands, the key focus remains on making a great TV ad, with smaller channels often being secondary to this. To truly deliver brand impact on a changing media environment, there needs to be a readjustment of focus to the importance of delivering tailored messaging and creative to those consumers you value most,” says marketing research firm Millward Brown.

Market Masters–Legal engages trusted celebrities – many from beloved television series – in highly-effective, local television advertising campaigns.  Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are all examples of popular influential spokesmen that we call upon to deliver trusted messages to potential legal clientele.

Television remains the most powerful medium in the world. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results.  Spend your time on your clients, while we keep your phone ringing.

We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period.  It’s a small risk, well worth taking.