Does A Holiday Connect To Cases?
Heading into Labor Day Weekend, I was trying to think of something appropriate to post. Then I received a call from a prospective client interested in our TV campaigns for a specialized area, Wage Hour abuse cases.
Unfair labor practices have been around a very long time. However, the suffering economy seems to have led to even more people being taken advantage of. Hourly workers are required to work extra time without being compensated, or they are “promoted” to “management” to bypass overtime requirements. Two current Market Masters-Legal licensees began advertising for these cases earlier this year, with very strong results. One of them told me that bigger companies are paying the fines/penalties whenever they are called to task, but have no intention of stopping what they are doing. The savings outweigh the costs associated with the minority of people that will pursue claims against them. In other words, there is no end to available cases/victims.
We have been advocating diversification in the types of cases being advertised for as a means to further grow practices. Wage Hour abuse is an area that may be worth further exploration for you. Let me know if you would like more information.
Have a safe and happy Labor Day Weekend.
Tags: Grow Your Practice, Lawyer Advertising, TV Advertising, TV Lawyer Marketing, Wage Hour Cases
