Market Masters Legal – TV Advertising Blog

We all know the Yellow Pages…but lately when people get the phone book delivered they stick it on a shelf “just in case the internet goes down or something” or they immediately throw it away. 

Yes, there are a few people out there that still use it but they are few and far between. 

What that means is that more law firms are struggling with the decision to end their subscription and find a new medium to advertise with or keep it.

In this day and age, people are finding what they need through television commercials and the internet.  You can access information through your smart phone and you literally have the world at your fingertips.

TV advertising and having an easily accessible online presence sends a message that your firm is successful and knows how to reach out to clientele in the quickest and most efficient way.

You want to stay front of mind with your prospects for when they need you and let’s face it…people aren’t reading the Yellow Pages on a regular basis looking for something they may need eventually.

Since 1995, Market Masters Legal has been creating memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use an unmatched collection of powerful actors and dominating campaigns that have helped create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals through the new mediums and not the old ones that you have to pull down and dust off.

There are many different ways to get yourself out there and they come at you from all directions.  Here are a few tips on how you can take control of growing your practice.

Are they familiar with you?

In order to build the relationship with prospective clients, you have to allow them the chance to get to know you.  Introduce yourself.  Let them know who you are through your marketing, website, photos, videos, and TV commercials.  Make sure that all of your marketing efforts have the same message and brand.  Make sure that your viewers are seeing your true nature and that you are also being true to yourself. 

How many people does it take to grow a practice?

It takes more than just you to market and develop your law firm. Look for the right team to help you and make sure that your brand is carried out in all of your marketing efforts. 

Make sure you got it right – Proofread Again!!!

It is imperative that you recheck your work multiple times. Correct grammar and spelling are critical.  You don’t want to lose a prospect before they even come in because of a silly error on your part that was glaringly obvious to the prospect. It could mean the difference in getting the client, or not.

Since 1995, Market Masters Legal has created memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use powerful actors and dominating campaigns to help create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

Television commercials, when done right, can benefit your firm greatly.  TV advertising sends a message that your firm is successful, and knows what to do in the case your prospect has.  It builds an element of trust.  It shows that you are serious about what you do and not just some fly by night firm that will be gone shortly.

Advertising on TV hits your target market and shows your competition that you are established and plan on sticking around. You want to stay front of mind with your prospects for when they need you.

Here’s what one of our customers just like you, said recently:

“What Market Masters brought was something unique and different and instant notoriety for the firm.  We had tried to break in with other legal advertisers.  With them the results were poor.  Then we went with Market Masters and they just blew all of those other marketing specialists out of the water.  The creative is terrific but the media buying has just been phenomenal, so much better than what we had seen with other groups.  The other neat thing about the Market Masters program, is the vanity phone number.  You see other guys throwing out their phone numbers that are hard to remember, not the vanity phone numbers that Market Masters has.  Market Masters helped us cut through the clutter of talking head ads out there.  Anytime anyone from any other market calls me I tell them if you do not sign on to Market Masters, somebody else will and you’ll regret the day you didn’t move forward and sign on the dotted line with these guys.”

Now that says a lot not just about our company but also about the results that you can get!

Since 1995, Market Masters Legal has been creating memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use an unmatched collection of powerful actors and dominating campaigns that have helped create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

I was driving home from work last week when I received a call from an unknown number.  Upon answering it I was greeted by a woman who introduced herself as representing the auto dealership where I have purchased several cars and get them regularly serviced.  She went on to tell me that there is a demand for cars like mine right now and a shortage of availability.  Combined with significant incentives on new vehicles for the next 10 days, there could be a terrific deal available to me.  Would I be interested in learning more?

Now, I had not at all been thinking about trading in my car at this time, but I thought that if the offer was advantageous and made sense, I would like to at least hear the details.  This involved setting up a 30 minute meeting at the dealership.  I agreed to do so and scheduled the appointment.  In the interim, I received 2 emails confirming the appointment along with a call of introduction from the salesperson I would be meeting with.

All going according to plan, right?  Lead generation.  Appointment.  Multiple confirmations.

Then it was time for the appointment itself.  I showed up at the scheduled time (ok, a few minutes late) and walked in.  The receptionist was not all that friendly in greeting me, but called out over the speakers for the salesperson to come to the front desk.  Some time went by.  No sign of the salesperson.  I approached the receptionist who said that maybe he was out on the lot and suggested I grab a complimentary coffee or bottle of water.  I’m not all that pleased at this point, but I did.  Still nothing.  After 20 minutes I figured it was time to bail.  Remember, this whole thing started with them approaching me a full week earlier.  I informed the receptionist that I was leaving and would need to reschedule.  That led her to go “out back” and return with someone who said that someone with a different name than whom I had the appointment with would be out shortly.  He asked what brought me in at this time.  Seriously?  I explained to him and he became very apologetic.  “Why don’t we appraise your car and you can look around the showroom while you wait”.  I told him that I did not have time for that, having already invested almost 30 minutes, and to have the original salesperson call me to reschedule.  But, I have now lost interest.

This scenario plays itself out all the time.  Advertising or marketing works.  Securing the appointment works.  Being late for and/or unprepared for the actual meeting does not.  If you spend the time and money to get prospects  to the door or on the phone, be certain that the system does not break down at that stage in the process or there is virtually no chance for a sale.

If you would like to talk about how we can help you ensure you’re getting the return on investment for your marketing, contact us at info@mmltv.net today.

Have you ever really put a lot of thought into your advertising?  Do you know what you like and what you would want to see or do you just go with the recent trend and what you think works for other firms?

If not done right, your ad can become a comedy show…and that is NOT something you want to have happen when you are being serious and trying to increase your business.

Here are some tips to help you in your thought process:

Don’t violate legal ethics rules. Each state has different professional responsibility rules about attorney advertising so make sure you are aware of what they are for your firm.  You need to ensure that your ad contains all the appropriate disclosures and steers clear of unethical statements.

Don’t overuse legal clichés. Be creative and make your ad stand out with dignity and memorability.

Work with professionals. You don’t want to look terrible in high definition.  You want an ad that is going to stand out and make people remember you in a positive light.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.

You don’t need expensive advertising to be effective in your marketing.  You need an effective marketing plan that is implemented in the best way for your firm.

Some ideas for putting your best marketing foot forward are:

• Consider pitching your skills as an expert in your field to the press. For instance if there is a hot news story on a major will contest and you handle estate litigation, you might be the ideal person to explain it to a reporter and get your firm quoted in the local press publication. Send out an e-mail to the places that you choose indicating your willingness to consult and comment as necessary.
•  Pitch yourself as a lunch-time speaker for an organization made up of members who are your target audience.
•  Get a TV ad out there that will make an impact in both a memorable and dignified way.

Extensive marketing studies have shown that buyers of professional services make their decisions based on trust. Think about it. The average client most likely knows very little about you personally or professionally other than what they have heard about you, or read online. What they do know is that they trust you.  You have made an impact in their lives some way and the above suggestions are just a few ways that you can effectively make that impact.

Here at Market Masters Legal we focus our TV ad campaigns consistently and effectively on delivering the right message for your firm in a compelling way, to the right prospects at the right time.

Ready to try it yourself?  Allow us to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens when what people are searching for is pointed out to them at just the right time in just the right way.

If you are ready to have a conversation just contact us at info@mmltv.net to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.

I know that marketing can be intimidating for some legal firms.  It can be time consuming or confusing on what to do and what will bring you the best results.  Every business owner wants to know the results they are getting from the efforts they are putting forth.

There are a number of reasons that lawyers shun marketing. Here are some of the top ones:

1.)    Marketing violates our traditions and/or professional ethics – The state bar ethics counsel is happy to help bar members understand what is considered “professional” and follows the state guidelines for marketing.

2.)    Clients hate being sold something – Clients are more than happy to tell you what works for them to get them to sign on for services if you ask them.

3.)    My time is better spent on real work – You want to know what activity will give you the most return on investment and your choices are marketing or legal work.  They both give you a return in their own way and you need to have one to make the other work.

4.)    Lawyers have nothing hard to sell so marketing does not apply to us – Marketing is the study of why your clients buy your services, what services they buy, when and how they make buying decisions, what they are willing to pay for your services, what would make them buy more, what other services they want from you, what causes them to defect and what causes them to recommend you to others.

5.)    I do not have any spare time, I’m already busy – The difference between this and #3 is that lawyers who think they are too busy for marketing are not skeptical about marketing ROI.  They are afraid of having too many clients to serve in the best way possible.

6.)    We survive on referrals so marketing is a waste of money – Marketing is a way of nourishing, leveraging and expanding on the trust of a referral network and marketing is NOT an attempt to replace traditional referral networks.

Are you happy with the current results you are getting from your marketing and advertising? Is it building relationships for you or just wasting your money?  Are you putting out there what you need to be to get the biggest return?

Since 1995, Market Masters Legal has been creating memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use an unmatched collection of powerful actors and dominating campaigns that have helped create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just email us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

When you are marketing to your target audience, it is the little things that really count to them.  Not the things that they “see coming” or that anyone in your position would do. 

Some little things you can do in your marketing are as follows:

Use targeted advertising even if it means having more than one ad.  Make sure that people know what you do and how you can help them.

Send your audience to a specific web page on your site.  You will get more business if people are coming to a targeted web page that is exactly what they are looking for.  It saves them the time of searching on your site for what they need and speeds up the process of them contacting you to learn more.

Think about your ideal client.  Put yourself in their shoes and focus on what a typical day may look like for them. This will help you to get across the main points in your marketing and you will understand your clients better as well.

When people have a problem, they search online for the solution.  You want to be sure that you are easily found for that solution.  In your marketing you want to be educational.  Give them something of value to start building up the trust and like factor.

Have a Unique Selling Proposition to explain why someone should hire you.  We all have one you just need to figure out what yours is so you can use it.

At Market Masters Legal, our licensees have the advantage of our experience in how to bring out the little things so that you make big changes in incoming clientele.

We have the skill and expertise to make sure that your commercial stands out so you are getting calls from ideal clients and taking in the cases that you truly want.

We understand what makes consumers respond to law firm marketing due to the extensive knowledge we have built up in our field over the years. 

We invite you to try out our low cost trial period to experience the phenomenal power of our campaigns. Contact us at info@mmltv.net today!

Marketing your firm is crucial to its growth and sustainability. It puts you on the map for people seeking legal representation, and reminds your past clients of the connection they have made with you in case they ever need you again or know someone else who does.

Unfortunately, how to market your firm is not usually covered in law school.  Here are 5 easy tips on marketing to help you out:

1.)  Reach out.  Every time you exchange business cards with someone follow up.  Remind them where you met, what specialties you focus on and how you can help (so they can easily refer you).

2.)  Set your firm apart from the rest.  Send birthday cards to current and past clients.  This makes things personal and shows you care enough to remember their birthday.

3.)  Keep your online presence up to date. 

4.)  Turn clients away.  We all know that not every problem needs a lawyer.  There are some claims that are easily handled through mediation or small claims court.  Be efficient with both your own time and your prospective clients.  They will appreciate your honesty and remember you next time when they really do need your services.

5.)  Know the demographics for your target market.  The more you know about your audience the better. Use that information to help better market your firm.

One of the many valuable things we do at Market Masters-Legal is utilize our media buying prowess.  We would like to show you what we can do and the results you can have.  Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your advertising dollars decreased while your firm clientele increases. Contact us at info@mmltv.net today!

No matter what audience you serve, you need to be speaking to them and getting to the heart of what they are feeling.

Often times I see that law firms are trying to impress other law firms with their expertise and that is not the way to go.  These other law firms don’t need to be impressed with you, your prospective clients do.

 You need to be speaking to the victim or the victim’s family. In some cases the victim will be unable to search for an attorney, and it’s most often the family of the victim that’s looking for your services.

When advertising you need to always keep in mind who you are talking to and ensure you are reaching out to them in a way that shows you are the best choice to represent them.

If you’re a personal injury attorney you are dealing with catastrophic, often fatal accidents.  Injury or death claims in these cases are most often filed by family members and not the victims themselves. Remember you are reaching out to families who have just suffered the tragic loss of a loved one. Take a compassionate tone but not overly emotional. Assure them that they have your law firm for help.

What you don’t want to do is make it seem as if you are flaunting your expertise for the competition.  This will end up not impressing anyone and could end up costing you clients if they don’t feel that you understand or that you aren’t really in it for them. Give your audience what they’re looking for and show them that by contacting your office they’ll get even more personalized information.

If you are ready to really take a good look at your advertising and make it better targeted to your specific audience, then allow Market Masters Legal to implement a turn-key, low cost, low risk 6 month trial for you so you can see exactly how some small changes to your advertising can get you immediate results and an increase in cases.

If you are ready to have a conversation now just contact us at info@mmltv.net today to set up a casual discussion on how we can help you build your ad in a polished and professional way.