True to You – Ensuring your Firm’s Mission & Vision are your Brand

Mar 2014

What are your firm’s core values? Do you have a mission statement? Is it displayed prominently for potential clients to see? Does everyone in your firm know what it is and understand it?

One way to look at your values is to think of them as behaviors or skills that are valued in your team.

Here are three ways to make sure your firm has a culture that matches its values:

1) Clearly establish values –Making those words a reality means making sure everyone knows those words. Having a clear, simple set of values that are accessible to the whole team is important.
2) Start at the top – Your firm’s leaders need to always be demonstrating the firm’s values. If the leaders (the partners and associates, as well as the key administrative staff) don’t abide by and practice the core beliefs and values of your firm, then it is highly likely that the rest of your team won’t either.
3) Firm policies must reflect values – How your firm hires, fires and promotes should all be based on these values.

It is often other industries that teach us the most about efficiency, effective leadership, and many other facets of running a successful law firm.

Here are a few models of companies that have high values:

Southwest Airlines – They are continuously listed among Fortune Magazine’s Best Companies to Work For and were one of the only airlines that remained profitable in a poor economy. They only hire people whose values match their own.

Google – One of Google’s core values is innovation. They allow employees to spend up to 20% of their work time on projects they feel would be beneficial to the company.

Johnson & Johnson – “We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services.”

Starbucks – Starbucks is known for being one of the most ethical companies in the world. Their values include third-world aid, community service and being green.

This is only a few of the companies that make their values a way of life. By developing your firm’s core values and making sure to implement them and lead by example you will benefit the lives of everyone affected by those you serve.

Are you ready to get your core values out to the world so people know what you stand for?  Let Market Masters Legal help you do that.  We would like to implement a turn-key, low cost, low risk 6 month trial for you so you can see what happens to your firm’s growth when you share your core value with the people that are looking for you.

If you are ready to have a conversation just contact us at to set up a casual discussion.

Also please take a few minutes to view our Introductory Video if you haven’t had a chance to yet.

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