Is This The Future of Lawyer Advertising?
“Inception”
Summer’s blockbuster movie centers on a company hiring a group of people to plant an idea directly into someone’s subconscious mind using a rather invasive technology. Now, maybe (ok, probably) I was the only one in the theater thinking of this, but the whole thing seemed like one big metaphor for advertising. After all, isn’t it the ultimate goal of advertising to motivate people to take a specific action? And doesn’t the best advertising have to work beyond the surface and reach right into the subconscious so that when a need arises, the first thought that comes to mind is the advertised product or service? In the legal category, for one, the answer is a resounding “YES”.
When someone is injured, is a victim, is being mistreated or taken advantage of by the insurance company or is being denied any number of their rights, are they reflexively thinking of your firm first? Is your marketing working at such a level that people think of you even when your ads are not right in front of them? Have you successfully planted the idea in their mind to call you when the need arises?
Commercials that work while someone is watching them are hard enough to find. Ones that also consistently produce results even when not right in front of someone’s eyes are rare. Combined, you have a winning campaign. That is exactly what Market Masters-Legal has been providing to successful law firms for years, and will continue to do so. At least until we master that whole Inception thing :-)
