Beatle Brief

George Harrison would have turned 69 February 25th.  The last song he ever recorded was called “Horse to the Water”.  It opens with “You can take a horse to the water but you can’t make him drink”.   As I was listening to the song during a radio tribute I thought about the saying in relation to advertising (can’t help it, my mind works that way).

Metaphorically, is it possible to actually make them take a drink?  No, not really.  However, if the horses you lead to the water are already thirsty, and are looking for water, then your odds improve.  In its simplest and truest form, this is what marketing is all about.  Being in the right place at the right time with the right message.

Today, more than ever, this task has become increasingly challenging and complex.  For over 15 years we at Market Masters-Legal have focused our TV campaigns (and now integrated websites) consistently and effectively on delivering the right messages in a compelling way to the right prospects at the right time.  To our many long standing licensees, this is something we pledge to continue to do and have many ideas in development to this end.  To those who find themselves wondering what is possible in a world of increasing competition for seemingly fewer cases, and are not competing against one of our market-exclusive campaigns already, please click HERE to request an introductory video and a free consultation.

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