Does This Advertising Strategy Still Work?
I just read an interesting recent article in Advertising Age that discussed the question of whether using celebrities in marketing was still viable in the “Era of Social Media”. The overall conclusion was – yes.
“We receive more than 3,000 commercial images a day; our subconscious absorbs more than 150 images and roughly 30 reach our conscious mind………..if you use a (celebrity) strategy, you dramatically accelerate the potential for your brand to reach the conscious mind of the consumer.”
“….(it) has the power to instigate and inspire, enlighten and enrage, entertain and edify the consumer. Its inherent benefits are that it can be leveraged across multiple channel experiences (and potentially services), cuts through advertising clutter, creates a brand narrative and allows for channel-specific optimization. Ultimately, (it) is always worth investing in if you have the right person.”
Market Masters-Legal provides law firms with the opportunity to utilize the considerable spokesperson talents of William Shatner and Robert Vaughn in custom-filmed, market-exclusive multi-media campaigns. Although far from the only elements of our creative that enable our licensees to regularly dominate their markets, they are critical components to their success.
Tags: Lawyer Advertising, TV Advertising
