What Unique Offerings Are You Showing Your Target Market?
In terms of marketing, the biggest difference between smaller firms and larger is the depth of resources they can apply to the marketing function. Smaller firms tend to use their marketing dollars very wisely in order to make them stretch as far as they can and provide the best return on investment.
A small practice can now compete with the “big boys” through a television ad campaign. Along with that campaign they may launch a social media effort.
Every firm is unique. Yes, you will be targeting the same market as a competitive firm but what you do and how you do it is unique to your firm. What feeling do you provide your clients with? Do you show that you truly care about their problem and are putting in 100% to get it solved for them? Do you take time to connect with them personally and not just on a “business” aspect?
Market Masters-Legal has the skill and expertise to make sure that your television ad campaign evokes those feelings you want your target audience to have and is effective. We provide you with commercials that cut through the clutter. We use powerful concepts and prominent actors that are both dynamic and compelling, two traits that you want for a successful television ad.
Recognize that you can be highly successful by leveraging your resources against tighter definitions of geography, target prospects and/or area of focus.
Times have changed for marketing tactics. What used to work doesn’t work anymore. Think about it…every day we go to work and after wading through hundreds of emails, proceed to write hundreds of our own, often preferring the anonymity of a keyboard to taking time out of our busy days to pick up a phone and have a conversation with someone that may take more time then we wish to spend. Direct mail and cold calling is not the way of this new world. Now it is all about connecting and building relationships. Getting in front of your audience and being authentic and showing you care.
Sometimes in the world of email there’s a price to be paid for this new way of communicating, particularly when one’s “tone” may not be coming through accurately. We wonder what the client meant, or if there is something they are leaving out. Why did they give a one-word reply? What does it all mean?
There’s something to be said for verbal cues and feedback. It’s amazing how much a raised eyebrow or a soothing voice can convey. Television campaigns show that human aspect for you in a wonderful way.
The most effective marketing and business development programs are invariably those that integrate the best of all the different business-building activities you have to offer.
I invite you to contact us and try out our low cost trial period to experience the phenomenal power of our campaigns so you can make an educated decision on what is best for you. The old way or our way.
